家山有釀・東方美人茶紡織布啤酒
一座山，一個家，一脈相承！從一杯開始，屬於臺灣的東方美人茶啤酒。

｜ABOUT PATTERN｜HOME / 家

畫中繪製出了一個“家”的中文字，上方繪製出了屋簷，代表可以遮風避雨的避風港，家中有人在留守，也有人為了自己的理想離家出門闖蕩；無論你飛得多遠，有家人在的地方就是家，在你需要時可以休憩，獲得安慰的一方天地，就是家的意義。

The artwork features the Chinese character "家" (home), with a roof depicted above it, symbolizing a safe haven that offers shelter from the wind and rain.
Within a family, some choose to stay behind, while others leave home to pursue their dreams and explore the world.
No matter how far you fly or where life takes you, home is wherever your loved ones are. It is a place where you can always return to rest, find comfort, and feel loved whenever you need it.
This is the true meaning of home.

｜ABOUT ART DE VIVRE x HANBEER x CLA｜

觸覺革命｜藝術家印花紡織布酒標啤酒 A Tactile Revolution — Art in Every Touch

讓藝術不只被觀看，更能被觸摸、使用與品味。

延續 ART DE VIVRE「生活的藝術」理念，CLA Fashion Platform攜手憨啤酒，以藝術家原創印花結合紡織工藝，重新想像一瓶啤酒的樣貌。捨棄傳統紙酒標，將原本可能遭到廢棄的布料轉化為獨具手感的紡織布酒標，讓藝術、設計與永續理念，在日常生活中交織出全新的風景。

每一瓶啤酒，都是一次跨越藝術與生活的實驗。藝術家筆下的色彩與圖騰，透過印花工藝轉化為可觸摸的設計；布料不再只是被使用的材料，而成為承載創意、工藝與永續價值的媒介。

每瓶紡織布酒標可減少 92g CO₂e 碳排放，讓原本被視為廢料的布，獲得第二次呼吸，也讓永續不再只是理念，而是每個人都能親身參與的生活選擇。

從視覺到觸覺，從藝術到日常，這不只是一瓶啤酒，更是一件可以品飲、感受與收藏的生活藝術。

ART DE VIVRE，讓藝術走進生活，讓永續成為風格。

Art is not only meant to be seen, but also touched, experienced, and savored.

Inspired by the philosophy of ART DE VIVRE — the art of living — CLA Fashion joins forces with Han Beer to reimagine the everyday beer bottle through original artist prints and textile craftsmanship.

Replacing conventional paper labels with tactile textile labels made from fabric that might otherwise go to waste, this collaboration brings art, design, and sustainability together in an unexpected new form.

Each bottle is an experiment at the intersection of art and everyday life. The artist’s colors and motifs are transformed through textile printing into a design you can touch and feel. Fabric becomes more than a material; it becomes a medium for creativity, craftsmanship, and sustainable living.

Each textile label helps reduce 92g of CO₂e emissions, giving discarded fabric a second life and turning sustainability from an abstract concept into something everyone can experience and take part in.

From sight to touch, from art to everyday rituals, this is more than a bottle of beer. It is a piece of living art to savor, experience, and collect.

ART DE VIVRE — Bringing art into life, and sustainability into style.

家山有釀・紡織布啤酒 330ml

Brewing In The Homeland・Textile-Wrapped Beer 330ml

東方美人茶啤酒：水、大麥芽、啤酒花、酵母、臺灣茶葉

Oriental Beauty Tea Beer: Water, barley malt, hops, yeast, Taiwanese tea leaves
ABV 6%
IBU 17

＃媒體報導 Media

・SHOPPING DESIGN｜當紡織廢布變成酒標：憨啤酒、CLA Fashion 聯名「Just Touch Me 紡織啤酒」，重新定義永續

・經濟日報｜布料的升級再造：憨啤酒與CLA丞宇時尚攜手打造永續布酒標

＃線下通路資訊 Where To Buy

・請洽客服

＊容量 330 ML 酒精濃度 6%

＊酒後不開車，安全有保障

＊未滿18歲禁止飲酒

＊CLA平台僅供線上展示介紹，企業客制及商品訂購請聯繫客服

＊VOL 330 ML ABV 6%

＊Do not drive after drinking, safety is guaranteed

＊Drinking is prohibited for those under 18 years of age

＊CLA platform is only for online display and introduction. For enterprise customization and product ordering, please contact customer service.